Memeries is a new artist’s
book by Lucas Blalock. It is published on the occasion of a travelling
installation of the same name, commissioned by Self Publish, Be Happy.
Born from an interest
in exploring the shifting boundaries of virtual space in the contemporary world,
Making Memeries is the first
photobook of its kind to engage Augmented Reality. Featuring a new series of
photographs by Blalock, each image in the book can be ‘activated’ via an app
that is downloaded to readers’ mobile phones or tablets. AR technology expands
the experience of each photograph using sound, 3D renderings and animation.
phone’s screen across the surface of each image brings it alive as pictures
transform, push beyond their frame, or disappear. Each new spread becomes an
interactive exercise in visual association, imagination and understanding. Making Memeries presents an incongruous experience,
and arouses curiosity in viewers to question what is real and what is not in
the world around them.
Standing at over
30cm in height, with full bleed images and thick board pages that can be laid
out completely flat, Making Memeries
takes its form from early age children’s books. In the way that such books are
designed to familiarise young readers with the world around them through
colour, number object and shape, Making
Memeries could be said to engage viewers of all ages in a new world somewhere
between on and offline; conflating the virtual and the tangible.
digital age, our image environment is constantly changing, flourishing and
rapidly adapting to new generations of technological possibility. It is not
enough anymore to know how to read images; we need to learn how to live with
Publication date:October 2016 Format:Board Book Edition:500 Size:21 x 33 cm Number of pages:18 Type of printing:Offset